Turn stories into results.

  Tell, don’t sell

Forget funnels.
Forget jargon.
Forget one-size-fits-none marketing.
It’s time for something bespoke.
Something that works.

Meet Tiffany Maddox

The Brand Storytelling Specialist

I've spent the last decade proving that storytelling beats selling every time, but only when you understand the cultural moment you're telling stories into.

From leading viral campaigns to hosting internet culture podcasts, I've become obsessed with the question: what makes some stories spread like wildfire while others disappear?

The answer isn't just good storytelling. It's culturally intelligent storytelling.

Now I help brands and founders cut through the noise with stories that don't just resonate—they feel inevitable. Not corporate fluff trying to chase last year's trends. Real narratives that read the room, stick, spread, and sell…without ever feeling like selling.

  • I spent 3 years as host of "Trend Lightly," tracking what was actually trending online before it hit the mainstream. As a former YouTube vlogger, and influencer whisperer I understand digital culture from the inside out—not just observing trends, but living them. This gives me a unique ability to spot cultural moments early and build campaigns that ride the wave instead of chasing it. My campaigns have generated 150M+ organic views because they felt culturally inevitable, not forced.

  • From the Bodyform response that earned 5.5M views and a Cannes Golden Lion, to Disney/eBay collaborations reaching 44M views, I've cracked the code on what makes content spread. I don't just create campaigns—I create cultural moments that people want to share.

  • As a freelance, fractional CMO at a SaaS company, I've improved ad effectiveness by 86.4%, increased social presence by 18%, and boosted email engagement by 17%. I bridge the gap between creative storytelling and measurable business results, proving that great stories drive real growth.

Services

Bootstrapped Build & Scale With a Trusted Fractional CMO

If your brand needs C-level marketing strategy, but not necessarily a full-time executive I can help. As your fractional CMO, I bring 5+ years of executive experience and a track record of measurable growth to guide your marketing vision, align your team, and execute campaigns that move the needle.

White label Pitch Partner & Creative Development For Agencies

Sometimes your team needs an injection of fresh creative thinking. Sometimes you need someone who can bridge the gap between wild ideas and business results. I work behind the scenes as your creative strategic partner, bringing viral marketing expertise and award-winning campaign experience to elevate your client work and write pitches that WIN business.

No Bullshit Consultancy & Strategic Storytelling Workshops

The best brands don't sell products – they tell stories that make people feel connected so they keep coming back. In my intensive storytelling workshops, I teach your team the frameworks I've used to generate 250+ million organic views and create campaigns that audiences actually want to share.