Fusebox
Iain Stirling Plays Love Island The Game
Role: Creative Director, Producer
“If you are missing Love Island, we have the perfect solution!” - Binge Season
The Brief
When the global pandemic hit, everything was put on hold, including one of the world’s most beloved reality TV shows, Love Island.
Fusebox, a narrative game company, was about to launch the brand new ‘season’ of the game and enlisted Love Island narrator Iain Stirling to play the game live on his Twitch stream to help drive awareness and installs of the game.
The Creative
There was a fine balance to strike between creating content that felt native to Iain’s own Twitch stream and satisfied his loyal subscribers and something that would work on YouTube. ITV gave us access to their YouTube channel which had a captive audience of over 1 million. I was brought in to create the format for a YouTube series and oversee the production of the pilot.
I also created copy and the format for short form social posts to drive awareness and engagement.
The Results
It’s just wrapped, check back for updates!