The Brief

Have fun, raise money, raise awareness and bring together some of the biggest British YouTubers for a really good cause. We had 4 hours of live streaming to fill, and lots of talent (60+) to wrangle including digital first talent and TV presenters such as Adele Roberts.

The Creative

With a tight budget we totally transformed the awesome YouTube Creator Space, Kings Cross into a riot of orange; and then let 60+ YouTubers loose to do their thing across 4x themed hours – Food, Lifestyle, Gaming & Comedy.

I created many of the games and segments throughout and was brought in to fully script and format the chaotic 4 hours show with just 2 days to spare.

The YouTube contributors included Joe Suggs; Zoella; The Topless Baker; Alfie Deyes; Scola Dondo; Nikki & Sammi; Josh Pieters, Ollie White; Tom Scott; Mavric Wolves; The Food Busker and LD Shadow Lady.

The Results

That year’s stream had the highest viewing figures to date, and on top of that we delivered addition content, clips and cut-downs that reached over 1 million people organically.